A pet bowl? Hope this is better than that last one.
Well, that’s quite a load of designer-speak.
I don’t really know what any of that means, so let’s check out the picture.
They’re two thin, vacuum-formed plastic bowls with a colored stripe.
I guess it’s “fun and spontaneous” because the top curves a little?
This project is a perfect example of why I hate the word “ideation”. It’s only ever used by people who think the act of having an idea is magical and special. It’s supposed to imply that having an idea is a process that talented people have to work very hard at.
That’s all complete bullshit. Everybody has a hundred ideas every day. Having an idea is not something to be proud of. It’s not something to brag about. It’s just a thing that happens to anybody that isn’t isn’t functionally brain-dead.
The thing to be proud of is figuring out which ideas are good, Figuring out which ideas will work, Figuring out which ideas are valuable and desirable, and then (and this is the important bit) doing all the hard work to make the idea a reality.
So before you put yourself up on a pedestal for being special and creative enough to “have an idea” and then rush to Kickstarter to unveil your idea to the world, stop and figure out if the idea is honestly better than the sea of ideas we all wade through every single day of our lives.
Because this one wasn’t.
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